Last updated: July 21, 2026

ALAYA COAST operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understand how we collect, use, and disclose your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact information, including your name, billing address, shipping address, phone number, and email address.
• Financial information, including payment card information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information, including your username, password, preferences, and settings.
• Transaction information, including the items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as information about your past transactions.
• Communications with us, including information you provide when contacting us with a question or customer support request.
• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information, including information about how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you when you create an account, visit or use the Services, make a purchase, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our website, products, or services and through cookies and similar technologies.
• From service providers that provide technology or process personal information on our behalf.
• From business partners and other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing and Improving the Services

We use your personal information to provide the Services, process payments, fulfill orders, arrange shipping, process returns and exchanges, manage your account, remember your preferences, provide order and account notifications, enable reviews, recommend products, and improve your shopping experience.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including sending communications by email, text message, or postal mail and displaying advertisements for our products or services on our website or other websites.

Security and Fraud Prevention

We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect and investigate potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.

If you create an account, you are responsible for protecting your account credentials. You should not share your username, password, or other access information with anyone else.

Communicating With You

We use your personal information to provide customer support, respond to your questions or requests, provide effective service, and maintain our business relationship with you.

Legal Reasons

We may use your personal information to comply with applicable laws, respond to valid legal processes or requests from law enforcement or government agencies, investigate or participate in legal proceedings, and enforce or investigate potential violations of our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes, including:

• Vendors and service providers that perform services on our behalf, such as website hosting, IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• Business and marketing partners that provide marketing services or help us advertise our products or services. These partners will use your information in accordance with their own privacy notices.
• Third parties when you direct us, request that we share information, or otherwise consent to the disclosure, such as when information is needed to ship your order or connect with a social media integration.
• Our affiliates or other businesses within our corporate group.
• Parties involved in a business transaction, such as a merger, acquisition, reorganization, or bankruptcy.
• Government agencies, law enforcement, or other parties when required to comply with legal obligations, respond to subpoenas or warrants, enforce our policies, or protect our rights and the rights of our customers and others.

Depending on where you reside, you may have the right to direct us not to share your information for targeted advertising or marketing based on your online activity across different websites. You may exercise these rights by contacting us using the information provided below.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. If you follow a link to a website that is not owned or controlled by us, you should review that website’s privacy policy, security practices, and terms and conditions.

We are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites. The inclusion of a link does not necessarily mean that we endorse the website, its content, or its owners or operators.

Information you share through public or semi-public platforms, including social media platforms, may be visible to other users and may be used by us or third parties.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the information below to request its deletion.

As of the last updated date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms are defined by applicable law, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee complete security. Information transmitted to us may not be secure while in transit. We recommend that you do not use unsecured channels to send sensitive or confidential information.

How long we retain personal information depends on several factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may apply only in certain circumstances. We may decline a request when permitted by law.

Right to Access or Know

You may have the right to request access to the personal information we maintain about you.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right to Data Portability

You may have the right to receive a copy of the personal information we maintain about you or request that we transfer it to a third party, subject to certain exceptions.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you reside, you may have the right to opt out of the sale or sharing of your personal information or the processing of your personal information for targeted advertising.

You may exercise these rights by contacting us using the information provided below.

If you visit our website with the Global Privacy Control opt-out preference enabled, depending on where you live, we will treat it as an opt-out request for the device and browser you are using. If we can associate the device with a customer account, we will also apply the request to that account.

To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/.

Other than Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent by your browser or device.

Managing Communication Preferences

We may send promotional emails. You may unsubscribe at any time by using the unsubscribe link included in our emails.

If you unsubscribe from promotional communications, we may still send you non-promotional messages concerning your account, purchases, orders, or other transactions.

Additional Rights for UK and European Residents

If you reside in the United Kingdom or European Economic Area, you may have the following additional rights, subject to exceptions and limitations under applicable law:

Objection to or Restriction of Processing

You may have the right to ask us to stop or restrict our processing of your personal information for certain purposes.

Withdrawal of Consent

When we rely on your consent to process personal information, you have the right to withdraw that consent. Withdrawing your consent will not affect the lawfulness of processing performed before the withdrawal.

You may exercise your rights where indicated through the Services or by contacting us using the information provided below.

We will not discriminate against you for exercising your privacy rights. We may need to verify your identity before processing a request, as permitted or required by law.

You may designate an authorized agent to submit a request on your behalf. Before accepting the request, we may require proof that you authorized the agent to act for you and may ask you to verify your identity directly with us.

We will respond to verified requests within the time required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the information below.

Depending on where you live, you may have the right to appeal our decision or submit a complaint to your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country where you live.

If we transfer personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the applicable UK authority, unless the information is transferred to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide any notice required by applicable law.

Contact Us

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your available rights, please contact us:

ALAYA COAST
Email: hello@alayacoast.com
Address: Washington State
United States

For purposes of applicable data protection laws, ALAYA COAST is the controller of your personal information.